Most web designers love and are passionate about their jobs. In fact, they wouldn’t trade them for the world. Nevertheless, if it wasn’t for their deep passion and the good pay that comes with it, most of them would give up as web development is not always sunshine and rainbow. This is due to the…
Read More
Affiliate marketing in a nutshell Affiliate marketing works in such a way that in exchange for promoting a third party product by sending traffic to someone else’ website from yours, a percentage of sales proceeds is received each time a purchase is made through your website’s link. How does it work for an affiliate? It…
Read More
There is no doubt that SEO and PPC are both great marketing strategies. But while each has its own strengths, combining them can be the force multiplier a business needs. So instead of viewing the two as competing forces, this article looks at five advantages a business can derive from employing SEO and PPC at…
Read More
It is common knowledge that better conversion rates depend on better website design. Yet, most marketers overlook this. They instead harp on SEO, social media, lead magnets, etc. While they do matter too; it is a case of close, but no cigar. The truth is, a website’s design can make or break its conversion rates…
Read More